I got into a debate yesterday on Twitter regarding the BETT_show hashtag being taken over by commercial companies and their noise. It was prompted by Tony Sheppard’s blogpost. Most of the comments were fairly negative towards the commercial sector.
I understand that educators want to share great ideas, good practice they have seen at the show. I also follow these tweets and find them valuable as I have to remain on my stand for most of its duration. One of the many valid comments was that many teachers will use Twitter for the first time and could potentially misunderstand what a great tool it is if they have to endure yet another tweet saying “Come to see X company on Y stand”. It is true that many commercial companies still do not understand Twitter and use it to bang out self-promoting information. There is no meaning dialogue with teachers. My newest colleague Lara Savory feels that these companies will end up doing more harm than good. So be it I, say I.
It was also suggested that many companies don’t get education. In reality, most commercial companies employ teachers to ensure their products have true educational value. They take this quite seriously. I would therefore like to stand up for the commercial companies and suggest perhaps teachers should take the time to understand their side. Surely BETT is a time for compromise between us.
It is a very difficult time for many commercial companies in the current economic climate. We have seen some disappear along the way. These companies range from the big boys: RM, Pearson, Capita, Microsoft to the smaller newer companies upstairs. If schools want to continue to see innovative products and have real choice, they should support the efforts of the commercial world. In addition to this, there are many of us on the ‘other side’ that work closely with schools and teachers. I include myself here but I also refer to the likes of Andrea Carr (Rising Stars), Chris Ratcliffe (Scholastic), Helen Daykin (I am Learning), Matt Pearson (Steljes) to name but a few. Many of us are school governors. Where we can we will also help support our Twitter PLN in whatever way we possible. Commercial people can ‘get’ education.
For commercial companies, the opportunity to get in front of teachers is becoming increasingly difficult as there are fewer LA advisory teams. And from the ones that still exist, the days of LA hosted ICT events are numbered. Teachers are also not allowed out of school as often as they used to be either to attend shows/conferences. For many BETT is their only opportunity to show their product/services in the year. However, BETT costs the commercial provider a PHENOMENAL amount of money; for the space in Olympia, to build the stand, cost of hotels for staff to attend. In fact everything is chargeable: internet connection, lights, seats, tables etc. I believe it is more a trade show than a traditional educational conference. I would prefer if there was more honesty about this. It is also one that we should be proud of. Over the last ten years, the number of international visitors has increased. We are world leaders in educational technology.
So I say to the teachers and education techies out there to cut some slack to the commercial companies at BETT. We have paid a lot for the right to be there. If we use the official #BETT_Show, perhaps be more patient with us. It is only once a year. Be discerning about the noise on #BETT_show hashtag. There could be some gems in there. And we are not all bad. I’ll be on the UniServity stand E125. Well, why not give myself a little plug


